Henry A. Gendus

OUR COMPANY WAS FOUNDED by Henry A. Gendus, whose beginning in the financial industry was rather unique. He started his career at a young age, helping to preserve the wealth of clients, friends and family. After helping returning profits back to his investors, he sold his Private Equity firm to start White Cedar Capital. It is here where Henry took his career to the next level. He helped to guide his high net worth clientele through the fluctuations of the markets while fully understanding an investor’s broad range of financial needs. Henry and White Cedar Capital share the same philosophy of risk-adjusted returns and personal client relationships. Henry has built a company on basic principles, hard work, patience, discipline, and most of all understanding the client.